For the initially seven years of my life I by no means had a baseball bat. In truth, no one in the neighborhood had 1. Easy explanation was, we could not afford 1. Not about to let the children in Jollyville, the rival neighborhood, get ahead, we place our heads with each other and came up with a resolution. We broke off a handful of branches from a dead ocotillo cactus, placed a handful of huge leafs more than them and wrapped them with each other tightly with each other with fishing wire and, and voila, a functional bat. Not a Louisville slugger, but it got the job accomplished. More than the course of 1 summer time that was the bat that most of us discovered how to hit with. Our ingenuity became the envy of the neighborhood. When I told my father about it, he smiled at stated “nicely, the cost was appropriate.” In these difficult financial occasions, the only cost that was appropriate was cost-free. Sound familiar?

More than the subsequent handful of years several modest to mid-size non-earnings and art centered project(s) will be facing serious monetary cuts that, if not managed appropriate, could lead to loss of income, exposure and messaging. Hunting for methods to trim budgets even though maintaining the high-quality of organizations mission will be on the minds of most Executive Directors and boards. The organic tendency would be to scale back, downsize and “hunker” down. When this tactic may well perform for some elements of business enterprise, I think now is the time for smarter, far more focused messaging, in specific, a new strategy to an organization’s visual communication tactic. There has by no means been a improved time to differentiate one’s organization or project from the crowd. New media technologies imply that you can invest significantly less and do far more if you are prepared to take into consideration a new strategy.

The query is, on the other hand, how to do that in this chaotic financial atmosphere. Getting worked with non-profit and arts organizations for the final eight years I can testify that there is quite hardly ever a shortage of suggestions, but rather a shortage of sources offered and allocated to make these suggestions a reality. The query then becomes, are there option methods to reach our visual communication ambitions with no breaking the bank? When a conflux of exclusive situations has conspired to break our economy, one more “fantastic storm” has hit the digital creation marketplace, with substantially distinctive outcomes.

Let’s back up for a moment and take a appear at some of the core components that go into implementing an organizations visual communications tactic (note: at this point I am assuming the organization (or project) has currently produced an all round communications tactic). The focal point of most communications techniques is the net, as it serves as the key “hub” of your tactic, with all the other components becoming the “spokes”, and they perform with each other in concert to present a cohesive and coordinated presentation to your targeted audience. These components would incorporate your visual messaging (photography, graphic design and style), Multimedia presentations (podcasts, video, powerpoint) and print (brochures, annual reports). When there are several other components that are usually incorporated, I believe you are going to discover them all sub-components of the list above.

The budgetary needs to implement a complete strategy with the the components outlined above is out of attain for most modest non-earnings or arts organizations. The catch 22 is, if you never implement your strategic strategy what great is it to have 1, and if you implement your strategy but it breaks the bank, how can you justify it. My resolution for smaller sized organizations is to embrace Open Supply.

What is Open Supply? Wikipedia defines it as “a improvement methodology,which gives sensible accessibility to a product’s supply (goods and understanding). Some take into consideration open supply as 1 of a variety of attainable design and style approaches, even though other folks take into consideration it a important strategic element of their operations.” In addition, Open Supply also incorporates “OSS”, or Open Supply Software program, which is “defined as personal computer software program for which the human-readable supply code is produced offered beneath a copyright license (or arrangement such as the public domain) that meets the Open Supply Definition. This permits customers to use, adjust, and increase the software program, and to redistribute it in modified or unmodified type. It is quite usually created in a public, collaborative manner. Open supply software program is the most prominent instance of open supply improvement and usually compared to user generated content material.” For the purposes of this discussion, we are going to concentrate on OSS, but framed beneath the all round banner of the “improvement methodology”, as I believe this can be appropriated by organizations as nicely.

OSS can incorporate every thing from net design and style applications to total Content material Management systems. The software program is cost-free to use and modify, though there are usually some fine print in terms of credit and distribution. Most of these applications are extensively offered on the web and have a fair quantity of documentation. The capabilities rival these from the industrial sector, and are usually updated quicker than their industrial counterparts simply because of the sheer size of the improvement pool and, simply because it is customers are it is developers, there is an imbedded want for rapid, true-time options.

The studying curve of these systems is pretty simple. Google and other facts sources have produced access to user-generated documentation and problems shooting of most OSS software program uncomplicated and accessible, which is 1 aspect that must reassure organizations thinking of going Open Supply. A single of it is early shortcomings was the lack of client assistance (and is 1 region exactly where the industrial solutions nevertheless rule). But, in this age of shrinking monetary sources, several organizations will have to rely on human-energy to push agendas forward, so the believed of spending a handful of hours troubleshooting versus paying two-thousand a year for Client Service Help does not sound so daunting.

Some of the early challenges organizations that went Open Supply encountered have diminished with its wide appeal. When OSS initially arrived on the scene, several of the applications have been inaccessible to these that have been not coders or programers. In addition, the functionality operated about two years behind industrial solutions, creating them somewhat irrelevant for these attempting to do revolutionary and cutting edge perform.

In today’s OSS atmosphere, functionality is operating about six months behind industrial software program, and that gap is confined to only the most complicated processes and functions. For the 90% of organizations there is reasonably no distinction among OSS and industrial software program functionality. Let’s examine 1 of the key leaders of Open Supply software program, and appear at the sensible implications for implementing your digital communciations tactic.


WordPress is the biggest self-hosted blogging tool in the globe, utilised on hundreds of thousands of websites and observed by tens of millions of people today each day. It began from a single piece of code and, thanks to the tens of thousands of developers who have contributed to it, has now grown into a (modest) Content material Management Program that is far more than capable for handling all of a modest to mid-level organizations on the net demands.

Fundamentally, WordPress performs as a template program. Okay, I can hear the groans currently. Like you, I have a serious dislike of templates as they are normally boring, uncreative and lack the form of innovation that I like my projects to encompass. WordPress’ template program is substantially distinctive, on the other hand. I like to believe of it as a “skeleton program”, giving the finish user with a operating prototype of their web-site inside, say, 20 minutes, and permitting them to expand and develop upon that skeleton to suite their personal demands. These with a PHP background can develop their personal templates from scratch, but I have located that there are far more than adequate base templates to enable for limitless customization and creativity with no getting to develop 1 from scratch.

The practical experience of setting up and working with WordPress is about as straight forward and uncomplicated as a net platform can get. Initially, acquire your domain and set up your hosting strategy. I use Bluehost, and I have been quite delighted with their service. They also present anything referred to as Fantasico, which is a terrific script that will set up OSS applications on your server with the touch of a button. Applying Fantasico, is equivalent to setting up an e mail account, will enable you to have a completely functional version of WordPress installed and operating on your web-site, all inside about 15 minutes.

WordPress’ core functionality incorporates making “pages”, which are static pages that you never anticipate to adjust substantially, like the usual “about” pages on internet sites. Also, and this is exactly where WordPress seriously shines, permitting for dynamic weblog posts, which you can show in infinite methods to your audience. Just about each other net function you can believe of is handled by anything referred to as “plugins”. At final count, there are three,124 plugins offered at WordPress’ house web page, and several far more scattered all through the net. On the Very good Fight’s site, I am working with 22 plugin’s from 22 distinctive authors. They allow such functionality as dynamic speak to types, occasion calendars, social bookmarking for my readers, and on and on. Plugins are so wonderful that I usually discover myself perusing the WordPress Codex for new and exciting plugins, no matter whether for the Very good Fight or for my private weblog. It is a terrific way to preserve fresh your audience’s practical experience at your web-site as nicely as enhancing functionality.

What seriously tends to make WordPress stand out is the truth that it is “server side”, which means the core files and application reside on your server, as opposed to a host personal computer. By contrast, when a designer or developer creates a web-site in Dreamweaver, they are operating locally (on their personal computer) and uploading/publishing these HTML files onto your server. When this may well perform nicely for the person, it can play havoc with an organization who does not have a Dreamweaver or net developer in home. Additionally, the upkeep of a web-site is ongoing, and several occasions in smaller sized organizations this falls to the hands of an workplace manager. Devoid of the understanding of coding,or how a specific developer produced a web-site, s/he is essentially unable to effectively keep and update a site. Industrial applications like Contribute do an sufficient job of proving some of these tools, but in my practical experience they are far also limiting in their functionality to be really valuable. Attempt re-editing a weblog post and altering the colour of the hyperlink text in Contribute and you are going to see why.

In WordPress, you can have limitless numbers of customers accessing the “guts” of the system, and you can assign levels of access to a variety of customers to “restrict” them from locations on the web-site that are either private or risky for an individual to be monkeying about in. For instance, let’s say you want your administrative assistant to approve user comments produced on your company’s weblog post, and also update the websites “bio” web page with a new employees member, and lastly run a backup of the database must the server crash. In WordPress the approach is very simple: s/he logs in, hits a manger tab, opens up the web page, pastes in the new bio, and hits publish subsequent s/he hits the “comments” tab and hits “approve” or “disapprove” to moderate the comments, and lastly, to backup the database s/he merely hits “handle” and then “backup”, and WordPress begins an automated approach. By contrast, must the identical form of situation play out with a conventional HTML web-site created in Dreamweaver, it would be a substantially far more complicated and tedious approach, and 1 fraught with far more really serious consequences must there be an error along the way.

Yet another element to the above circumstance is that these varieties of adjustments (and the thousands of other commands attainable) can be implemented anyplace in the globe exactly where there is net access. You could, for instance, have your communications director uploading a corporate report from house even though 1 of your field executives posts a weblog even though at an airport. As I pointed out prior to, you can have as several customers as you want, and every single of these customers can be offered a “function”. It is the ultimate way to handle your net web-site in terms of efficiency and effectiveness. Oh yeah, and it is cost-free.

From a design and style standpoint, several people today really feel “boxed” in by the template program. I know several developers who believe their creativity is “stifled” by operating inside the framework of a Content material Management Program. When it does take some with CSS and PHP understanding to effectively customize a template, there are some terrific out of the box templates that charges significantly less than a dinner for 4 at Outback steak home. And simply because of the substantial documentation at WordPress, and the uncomplicated to navigate interface, a design and style savvy individual can study the fundamentals of template customization inside a handful of weeks.

For substantial layout customization, on the other hand, I would advocate hiring a WordPress designer to tweak your template to your liking. Once again, you have to weight the time involved in studying PHP and CSS versus hiring. Up till now every thing I’ve covered has been a minimal time investment. Complete tweaking must be contracted. You are going to nevertheless be saving revenue in the lengthy run, as the core functionality WordPress brings, along with it is stability and usability, is practically cost-free. Evaluate that with a net developer making anything from the ground up, and I believe you are going to see the charges savings.

WordPress is just 1 of the thousands of Open Supply applications offered to organizations and artists on the net. I opt for to cover it more than other merely simply because it has the capacity to serve as an organization’s visual communications “hub”, permitting for uncomplicated management and upkeep, and can produce a framework for organization wide involvement. Other OSS applications that I would advocate investigating:

Audacity – sound editing and effects Blender 3D – 3D modeling and animation Filezilla- ftp client Ganttproject – scheduling , resource management, calendaring Gimp – image manipulation – workplace suite VLC Media Player – media player + VLC Transportable Sitesucker – net web-site copier

In quick, my resolution for smaller sized organizations is to embrace Open Supply (and contract with a consultant for some restricted support with design and style and tactic). You can reduce out thousands of dollars that have historically been spent on programming, technical assistance, intense re-design and style, and upkeep. CFO’s and ED’s must rest assured that, via embracing Open Supply they must be capable to remain competitive with the most up-to-date communications tools with minimal investment and threat. Open Supply is not with no it is troubles, but as my father would say, “the cost is appropriate.”